Last Updated 26th July 2016: The first ever sales tip that you need to keep in mind if you are in the technology business is to market your business in all types of media platforms like online and offline. Since your business is in line with technology then you must take advantage of your business’ knowledge regarding technology, this means that you can access all types of media platforms, like for example online, in social media, since most people are already on social media every now and then so you need to be visible on social media at all times if possible. And when it comes to marketing your business offline, you can still have the classic types of marketing like being visible on classified ads, flyers and also during big events where you can set up a booth for your business to show the people that you exist.
Great video below – 5 Tips we didn’t include here.Another tip is that you need to hire sales representatives, hiring some sales reps might be costly because of the incentives which is the reason that could also motivate them, but in hiring such reps is that you need to be clear with the qualifications that you need. You do not need to hire plain sales reps, what you need are people who can also represent your business or company well and not just the ones that are only after for your incentives and the sales. You know how frustrating it is when a new technology is released to the market and then a lot of sales reps are calling you to buy your product but when you ask about the specifications or its functions, there would be dead airs; the reps would immediately seem unprofessional to the customers on the other line of the phone because they do not know what they are really selling. So in this case that you are in the technology business, you need to hire people that have enough knowledge about technology or people who are technology savvy as well.
Another tip that is specifically important for businesses looking to sell on other marketing platforms such as Amazon is to hire an amazon seo specialist to produce the correct optimisation. That is a link to someone I personally recommend but it doesn’t really matter who you use but make sure that when you get on these platforms they are correctly optimised!
Then when selling something whether in the field of technology or not, you should know your market. Knowing your market is an advantage you can take because you will be able to know what they are looking for in technology or simply selling to them what they can benefit from buying your product. One common mistake of people who are into selling stuff is that they will always put great emphasis on the features of your product, which should not be the case because for people who are uninterested with your product will ask “so what?” so what if those are the features of your product? Then that is why for a few seconds the possible customer on the other line already hung up. What you should do is to tailor fit your markets needs to your benefits, therefore when you need to emphasise what are the benefits that people will get out of buying your product.
And then the most important thing when you are in the technology business or in any other types of business actually is that you need to respond quickly to your possible customers. You need to response immediately to inquiries, questions and or emails that are being sent to you or to your team because responding quickly will keep the momentum or keep your customer excited about your product than to keep them waiting. If you keep your prospects waiting then the higher the chance that they will linger or will go to your competitors, and you would never want that to happen.